📅 Published: April 27, 2025
✍️ Written by: Mahbub Osmane – The SEO, AdOpS & Content Expert for eCommerce & SME Businesses
In today’s digital marketing landscape, many business owners and entrepreneurs often find themselves at a crossroads: Should they invest in Facebook Ads or focus on content marketing? Recently, Mahbub Osmane shared an insightful analysis based on real visitor data from his own content site, news.MahbubOsmane.com, gathered over a 15-day period.
Over the past 15 days, his site attracted more than 3,100 visitors purely through organic content efforts. This naturally raises an important question: How much would it have cost to bring in the same number of visitors via Facebook Ads?
What Would the Cost Be Using Facebook Ads?
Currently, the average Cost Per Click (CPC) for Facebook Ads in Bangladesh is around 30 BDT, though it can often be higher. Based on this rate:
- 3,100+ visitors in 15 days would require approximately 93,000 BDT in ad spend.
- Projected for 30 days (around 6,200 visitors) the cost would balloon to about 186,000 BDT.
In short, running Facebook Ads to achieve similar traffic over a month could cost close to 200,000 BDT!
Facebook Ads vs. Content Marketing: Which Is Better for Long-Term Profitability?
Advantages of Facebook Ads:
- Immediate results: Reach your target audience quickly.
- Precise targeting: Highly specific audience segmentation.
Disadvantages of Facebook Ads:
- Temporary traffic: Once your ad budget depletes, the traffic stops.
- Sustainability issues: Continuous spending is required to maintain traffic.
Advantages of Content Marketing:
- Long-term results: One well-crafted piece of content can attract visitors for months or even years.
- Free organic traffic: Continues to grow over time.
- Multiple revenue streams: Monetization through AdSense, service/product sales, sponsored content, and video channels.
- Enhanced brand authority: Establishes lasting trust and brand value.
Disadvantages of Content Marketing:
- Takes time: Results are not immediate and require patience.
- Requires consistency and quality: Success demands regular, high-quality content production.
Conclusion
While Facebook Ads offer rapid results and are effective for short-term goals, content marketing remains unparalleled for long-term success. Mahbub Osmane’s firsthand experience proves that with the right strategy, content marketing not only drives sustainable organic traffic but also opens up multiple revenue opportunities.
Therefore, if your goal is long-term brand building, cost-effective and sustainable traffic, and diversified income streams, content marketing is the best investment you can make.
📢 Interested in growing your business through Content Marketing, eCommercce SEO, or Ad Operations?
Contact Mahbub Osmane today for expert assistance!
Written by Mahbub Osmane, Editor at PoriPurno.com – the leading online English news portal of Bangladesh.
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