5 Underrated Facebook Ad Strategies That Still Work Wonderfully in Bangladesh (Even in 2025)
Despite Facebook Ads becoming increasingly automation-driven, certain core strategies continue to deliver outstanding results — largely because they remain underutilized and thus retain their competitive edge.
Today, we explore 5 impactful strategies that still serve as “hidden gems” for professional media buyers and entrepreneurs in Bangladesh. These are strategies we actively use ourselves.
1. Long-Form Storytelling Ad Copy
The Bangladeshi market remains highly emotion-driven. People tend to engage more with stories rather than formal CTA-focused posts.
There are two types of effective storytelling:
- Real-Life Storytelling:
Integrate your product promotion into a real story. For instance, many sellers promote Shah Rukh Khan’s Dunhill perfume by sharing interview clips, or begin promo videos with news footage. Real-life events tied to your product’s value can work wonders. - Imaginable and Self-Created Storytelling:
Craft stories around the transformation your product/service brings — how it makes life easier, or what struggles people face without it. Customer testimonials and user-generated content (UGC) can also play a crucial role here.
Pro Tip:
Create stories around a relatable character (e.g., a mother and daughter, a struggling student, an expatriate brother) combining emotion + pain point + solution + CTA for maximum impact.
Use a conversational, heartwarming tone that feels like a close friend’s advice.
2. Retargeting with “Price Drop” or “Low Stock” Urgency
Retargeting audiences have already shown interest. Instilling urgency is a highly effective way to nudge them toward action.
Implementation:
- Build custom audiences of those who visited your website, added to cart (ATC), or initiated checkout.
- Use ad copy like:
- “Just Restocked!”
- “Final 17 Pieces Left”
- “Price Dropped – ৳2199 → ৳1799!”
- “Back in stock! Only 27 units left!”
Urgency-driven messaging significantly improves reconversion rates.
3. Using PPE (Page Post Engagement) Campaigns to Warm Up Cold Audiences
Cold audiences often skip direct conversion ads. Engaging them first through PPE campaigns can reduce your conversion costs later.
How to Do It:
- Create a visually attractive post (Reel or Static Image).
- Run a PPE campaign to boost engagement.
- Build a Custom Audience from these engagers and then show them targeted Conversion ads.
Warming up audiences ensures a much smoother conversion journey.
4. Manual Placement on Instagram Stories Only (With Proper 9:16 Creative)
Instagram Stories placement still offers lower CPMs due to lower competition. However, many advertisers fail because they don’t optimize properly for the Stories format.
Key Steps:
- Design creatives specifically in vertical format (1080x1920px).
- Ensure text, logo, and CTA are clearly visible within 15 seconds.
- Manually select only Instagram Stories as your ad placement.
Proper creative optimization here can yield excellent results.
5. Broad Targeting + Exclude Past Buyers + New Launch Messaging
Meta’s AI now performs exceptionally well with broad targeting. However, if you don’t exclude past buyers, you risk wasting budget by repeatedly targeting the same group.
Action Plan:
- Create a Custom Audience excluding recent buyers (e.g., purchases in the last 180 days).
- Highlight new arrivals or fresh launches in your ad creative.
- Use CTAs like “Just Dropped | Fresh 2025 Look” to create excitement.
Broad targeting combined with smart audience management ensures you maximize reach and efficiency.
Bonus Suggestion:
Combine multiple strategies for maximum impact:
- Use PPE to warm cold audiences,
- Connect with emotional storytelling,
- Then retarget and scale through broad targeting.
Which of these strategies have you used for your business or your clients before?
👇 Let us know in the comments!
#FacebookAds #AdvancedMarketing #BangladeshEcommerce #ConversionStrategy #DigitalGrowth2025
Written by: Mahbub Bin Numan & the Writing Team at PoriPurno.com — Bangladesh’s leading online news portal.
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